The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
In-House Agency Rankings
Apple Marcom
Client
Title
Category
Award
Points
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple
Category: Brand Partnerships
Points: 45.00
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple
Category: Brand Partnerships
Points: 45.00
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple
Category: Brand Partnerships
Points: 21.00
The Underdogs: Swiped Mac
Agency: Apple Marcom
Client: Apple Inc.
Category: B2B Communications
Points: 21.00
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 9.00
Album Cover
Agency: Apple Marcom + O Positive
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 9.00
Relax, It's iPhone
Agency: Biscuit Filmworks + Apple Marcom
Client: Apple
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 9.00
Album Cover
Agency: Apple Marcom + O Positive
Client: Apple
Category: Direction / Single
Points: 9.00
The Underdogs: Swiped Mac
Agency: Apple Marcom
Client: Apple Inc.
Category: Long Form Video / Single
Points: 9.00
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple
Category: Craft / Writing
Points: 9.00
Where’s Usher? Super Bowl Halftime Show Campaign
Agency: Apple Marcom
Client: Apple Music
Category: Artist / Brand Collaboration
Points: 9.00
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Music Videos
Points: 4.50
The Underdogs: Swiped Mac
Agency: Apple Marcom
Client: Apple Inc.
Category: Branded Content
Points: 3.00
On With the Show
Agency: Apple Marcom + Biscuit Filmworks
Client: Apple
Category: Content at the Speed of Culture
Points: 3.00
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple
Category: Film & Video
Points: 3.00
The Lost Voice
Agency: Hungry Man / Los Angeles, CA, USA + AIRBAG / Melbourne + Apple Marcom
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
The Lost Voice
Agency: Apple Marcom
Client: Apple
Category: Promotional / Booklets, Books & Brochures
Points: 3.00
Album Cover
Agency: Mackcut / New York City + Apple Marcom
Client: Apple
Category: Editing / Single
Points: 3.00
On With The Show
Agency: Biscuit Filmworks + Apple Marcom
Client: Apple
Category: Production Design
Points: 3.00
Usher and Apple Music’s Halftime Confessions
Agency: Apple Marcom
Client: Apple
Category: Social Post / Multi-Platform Series
Points: 3.00
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Artist / Brand Collaboration
Points: 1.50
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Long Form Video / Series / Episodic
Points: 1.50
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Use of Media in Film
Points: 1.50
Client:
Apple
Title:
The Lost Voice
Category:
Film & Video
Award:
2024 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
Apple
Title:
The Lost Voice
Category:
Use of Technology
Award:
2024 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Award:
2024 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
Apple
Title:
Relax: Tractor
Category:
Film & Video
Award:
2024 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
B2B Communications
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
The Lost Voice
Category:
Use of Licensed Music
Award:
2024 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Apple
Title:
Mother Nature
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Album Cover
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Relax, It's iPhone
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Apple Vision Pro
Category:
Craft / Art Direction
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Album Cover
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Mother Nature
Category:
Craft / Writing
Award:
2024 Brand-Side / In-House Bronze Pencil
Points:
9.00
Client:
Apple Music
Title:
Where’s Usher? Super Bowl Halftime Show Campaign
Category:
Artist / Brand Collaboration
Award:
2024 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Music Videos
Award:
2024 Branded Entertainment Bronze Pencil
Points:
4.50
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
Branded Content
Award:
2024 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
On With the Show
Category:
Content at the Speed of Culture
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
Apple
Title:
Miss You
Category:
Film & Video
Award:
2024 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Album Cover
Category:
Film & Video
Award:
2024 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Mother Nature
Category:
Film & Video
Award:
2024 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
The Lost Voice
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
The Lost Voice
Category:
Promotional / Booklets, Books & Brochures
Award:
2024 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Album Cover
Category:
Editing / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Album Cover
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Album Cover
Category:
Casting
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
On With The Show
Category:
Production Design
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Usher and Apple Music’s Halftime Confessions
Category:
Social Post / Multi-Platform Series
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Apple
Title:
Relax, it's iPhone
Category:
Use of Licensed Music
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple
Title:
Miss You
Category:
Original Music / Song
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Artist / Brand Collaboration
Award:
2024 Music & Sound Craft Merit Award
Points:
1.50
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Long Form Video / Series / Episodic
Award:
2024 Branded Entertainment Merit Award
Points:
1.50